A private investment business
like no other.

Investing in business is one thing, investing in people
is what makes true success.

We are the UK's leading multi-award winning investment company in the pet, country and equestrian sector.

Behind every good idea, concept, business or thought, is a person, an entrepreneur. We want to hear your story.
Investing money alone is not a recipe for growth. Having the support, skills, knowledge, experience and collective talent to invest alongside is a blueprint for strong and sustainable growth.
Our investment strategy focuses on early stage businesses
and proven entrepreneurs, especially those that:
• Are companies making over £500,000 in profit.
• Entrepreneurs who have grown a business from scratch.
Interested in joining the team?
Looking for investment and have the ambition to match?
Let’s hear from you then!
Our investment group was born out of a desire to be different, to grab opportunity with both hands and run with it.

Our CEO David Mitson left his senior management role
in his previous company over a decade ago with one desire,
to put his money where his mouth is and since then
we have grown a portfolio of over £50m. Winning multiple
awards for innovation, growth and export.

Our ambition is a simple one – to be the best at what
we do and enjoy the journey along the way and our
results are a testament to that.

High-performance helmets,
safety gear and country apparel.

From start up, to award winning growth. Recognised for its focus on innovation and safety standards. Holding triple international certification and the BSI kitemark the evoke range of products have become the UK's leading rider safety brand, as well as international offices in the USA, Canada and Australia.

evoke were recognised for their sustained growth, winning the Small Business Growth Awards in 2026.

Award winning equine and canine nutritional products.

Science Supplements grew from a start up, to an internationally renowned brand. Famous for their research into equine and canine nutrition, they have won two awards for innovation, and a further two awards for their global exports.

All-natural, scientifically formulated for equine health.

Nourish was developed to serve the equestrian leisure sector. Providing high quality products at an affordable price. Manufactured in their own certified production facility in the Midlands, UK.

Exclusive business-to-business (B2B) trade suppliers.

Servicing independent tack shops, e-commerce retailers
and agricultural chain stores. We own or distribute some
of the most prominent names in the equestrian world. Based in the USA, and distributing throughout the United States and Canada.